LESS IS MORE: THE SEXY WORLD OF JASON AMIRMAJDI -- Take it off!! And let's see what doin' underneath...especially if those hot ladies of Hollywood and beyond are wearing the equally hot lingerie and accessories found at Le Bra Lingerie in West Hollywood, California. Ever since owner Jason Amirmajdi opened his petite bijou of a shop, the top names in the world of fashion and photography have beaten a path to his door looking for those ultimate pieces to make their clients rock the style world. Uber-photographer Ellen von Unwerth and photographers Deborah Anderson (Room 23 book), Tony Kelly (Petra Ecclestone!!) and Guido Argentini (Shades of a Women book) have all snapped their subjects wearing Le Bra finery. Super stylists Emma Trask; Laury Smith (Lady Gaga); George Blodwell (legendary!) and others know only too well what goodies they can find there. Magazines such as W, Flaunt, Genlux, Avenue NYC and OK! have showcased celebs and models decked out in Le Bra as well. To make his shop all the more unique, Jason designs his own mannequins which are manufactured locally to his specifications (shown here at top) -- and the shop is filled top to bottom with various acoutrements to make the lines of lingerie sold there all the more titillating. "It's the place for the bride, the pin-up girl, or the sex kitten," Jason is quick to point out. Whatever your fantasy or reality, we know you can flesh it out at Le Bra.
Top photo and portrait of Jason by Greg Firlotte.
Amber Heard photo by Jorgen Ringstrand and styled by Hayley Atkin for the Los Angeles Times Magazine.
Kurv Magazine photo by Guliano Bekor and styled by Nonja McKenzie.