Friday, June 1, 2012

Sweets in the City: BabyCakes Bakery is for You!

SWEETS IN THE CITY: BABYCAKES BAKERY IS FOR YOU!  At Studio of Style, we love our sweets -- and who doesn't?? In a city such as L.A. filled with beefcake, eye candy and temptations of every kind at every turn, it's a joy to know that you can satisfy that urban sweet tooth of yours in a smarter way, i.e. you can have your cupcake and eat it too without a lick of guilt (and licking your fingers afterwards is perfectly acceptable!).  We're not talking about your average cupcake, either. We're talking about cupcakes and baked goodies of all types that are refined sugar-free, gluten-free, wheat-free, soy-free, casein-free, egg-free -- and vegan and kosher on top of everything else!!  Wow, you gotta love that!  And so do thousands of people (celebrities and just plain folk alike) in L.A. and New York City who find themselves smitten with BabyCakes -- a bakery originally founded in NYC by Erin McKenna whose desire it was to offer all-natural, organic and alternatively-sweetened (agave nectar mostly) baked goods for people with "persnickety diets who don't want to feel left out" -- as McKenna puts it. So, this morning, Studio of Style paid a visit to the very quaint, cozy and aromatic BabyCakes shop in the Larchmont Village neighborhood in L.A. where staff member Catherine Furio greeted us with a very big smile. In fact, Furio pointed out that she loves the "BabyCakes community" because just about everyone who comes in the shop has a smile on their face -- and now we know why!  As you can see by the photos here (vanilla cupcakes with lemon icing shown at top -- and a bulletin board just crammed with "love notes" from customers shown at bottom right) there is a big fan base for these specialty sweets minus the refined sugar, flour and butter cream.  And here is one of best things from this morning's visit: Ms. Furio actually frosted all the cupcakes shown here -- so we thought of her with every delicious guilt-free bite! If you can't make it to L.A. or New York, there are two BabyCakes cookbooks that can transform your diet at home and -- since we've tasted the goods for you -- we know that you can amaze your friends with these gluten, wheat, soy, casein and egg-free items that you can bake yourself.  When Studio of Style visited the L.A. shop this morning, we got to see a wide range of customers come and go with bags and boxes filled with cupcakes, donuts, brownies and more. They know...and now you do too!  So baby, get those BabyCakes!!
All photos by Greg Firlotte